maybelline new york
total temptation spring 2018
usa digital campaign concept in collaboration with beauty team; video design and art direction

program: photoshop

The Total Temptation collection by Maybelline consists of Mascara, a Brow Definer and a Palette. Our challenge: to bring each of these new products together, while also creating assets that can stand alone. The ultimate goal: to tempt her in less than :15.

brow transformation vignette; aspect ratio: 16x9
total temptation mascara in heroic formation
macro model photography for makeup application

:15 shadow + highlight palette; aspect ratio: 16x9; director: matt morgan

brow definer application vignette; aspect ratio: 16x9

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